Populism or a Banana? The Rise of a New Political Agenda
At Ipsos, we are fundamentally asking two questions about our world today. One, are we seeing something significantly different when it comes to politics both domestically and globally? Put differently, have the drivers of politics changed? And second, what is going on? Many have called it populism, is that the case or is it something else (a banana)?
Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.