Ipsos in Canada Takes Three Awards in Research Excellence
Ipsos has been privileged to work with exceptional Canadian clients on inspiring programs, and a select number of these were recognised at the June 1, 2017 Excellence in Research Awards Gala hosted by the Marketing Research and Intelligence Association (MRIA).
I Actually Bought Two Cars in Five Years?!
Recently, Ipsos released its TCO survey data. TCO, or total costs of ownership, refers to the total expenditure of a vehicle besides the purchase. The data shows besides new car concessions or fuel consumption, the total costs of ownership is far beyond our imagination.