Online Video Adverts : The Influence of Context in Taiwan
Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
"African Women" Ipsos Study: Women as Key Drivers of the African Economy
On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.