Audiences or Programmes?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
How Concerned Are You About the Ebola Virus?
77% of global citizens concerned that Ebola virus may be transmitted to their country. With 88% awareness of Ebola virus outbreak, 57% say their own health, government and other officials are taking enough precautions and preparations to ensure virus doesn’t come into their country but 43% don’t believe it to be so.
2014: Anticipation for a New Year
Three in Four (76%) Global Respondents Optimistic 2014 Will Be a Better Year than 2013 While Only Half (53%) Expect Global Economy to Be Stronger. On the Personal Side, A Strong Majority (77%) Expect to Make Personal Resolutions for 2014 While Half (53%) Admit 2013 Was a Bad Year for Them and Their Families