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Market Strategy & Understanding
Market Strategy & Understanding
Advisory Services (Strategy3)
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Consumatori și branduri
  • Marketing
Market Strategy & Understanding
Brand Positioning and Growth
Optimise your brand positioning, portfolio and growth opportunities.
Consumatori și branduri
  • Censydiam
  • Comportamentul consumatorilor
  • Segmentare
  • Brand-uri
  • Portofoliu de brand-uri
Market Strategy & Understanding
Shopper Research
Grow sales in our disruptive omnichannel world.
Consumatori și branduri
  • Shopper/ cumparator
  • Comert online
  • Path to Purchase (parcursul de achizitie)
  • Omnichannel (omnicanal)
Market Strategy & Understanding
Market Understanding
Understand where your market is heading and identify your best growth opportunities.
Consumatori și branduri
  • Usage & Attitude
  • Segmentare
  • Portofoliu de brand-uri
  • Brand Stretch
Innovation
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Consumatori și branduri
  • Testare de produs
  • Inovatie
  • Inovatie de produs
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Consumatori și branduri
  • Testare ambalaj
  • Inovatie
  • Inovatie de produs
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Consumatori și branduri
  • Inovatie
  • Inovatie de produs
  • Forecasting
Creative Excellence
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumatori și branduri
  • Comunicare
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumatori și branduri
  • Comunicare
Creative Excellence
Creative Development
Build the campaign strategy.
Consumatori și branduri
  • Comunicare
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Consumatori și branduri
  • Monitorizarea brand-ului
  • Brand Equity
  • Monitorizare longitudinala (Tracking)
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumatori și branduri
  • Brand Equity
  • Monitorizarea brand-ului
Ipsos MMA
Ipsos MMA
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Consumatori și branduri
  • Multichannel (multicanal)
Ipsos MMA
Commercial Effectiveness - Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Consumatori și branduri
  • Analiza datelor
  • Analiza
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Cetățeni
  • Responsabilitate Sociala Corporativa (CSR)
  • Stakeholder
  • Stakeholder Research
Healthcare
Healthcare
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Doctori și pacienți
  • Sanatate
  • Strategie
Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Doctori și pacienți
  • Sanatate
  • Insight-uri
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Communities
Enabling people-led research while leveraging qualitative and quantitative methodologies.
Resurse
  • Comunitati
  • Calitativ
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Resurse
  • Curatoriere
  • Calitativ
Ipsos UU - Qualitative
Ethnography Center of Excellence - Immersion
An unfiltered reality of people and their culture, communicated through film.
Resurse
  • Etnografie
  • Calitativ
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Resurse
  • Calitativ
  • Co-creare
  • Gamification
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Resurse
  • Calitativ
  • Insight-uri
  • Workshop
Ipsos UU - Qualitative
Labs
How to build the campaign strategy.
Resurse
  • Calitativ
  • Comunicare
Social Intelligence Analytics
Social Intelligence Analytics
Social Listening Tools by Synthesio
Market-leading social media intelligence suite.
Resurse
  • Social Listening
  • Social Media/ retele sociale
Social Intelligence Analytics
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Resurse
  • Social Media/ retele sociale
  • Big Data
Social Intelligence Analytics
Social Media Research & Insight Services
Delivering actionable insights from social intelligence and other unstructured data sources.
Resurse
  • Social Listening
  • Social Media/ retele sociale
  • Trenduri si perspective
Observer
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Consumatori și branduri
  • Culegerea datelor
  • Analiza datelor
  • Consumatori
  • Cercetare de piata
Observer
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Consumatori și branduri
  • Culegerea datelor
  • Cercetare online
  • Omnibus
  • Fata in fata
  • Studii telefonice
Observer
Count
Traffic measurement to assist retail and transport optimisation.
Consumatori și branduri
  • Culegerea datelor
  • Analiza datelor
  • Consumatori
  • Shopper/ cumparator
  • Studii de trafic
Digital Platform
Digital Platform
Digital Platform
World-class market research in the blink of an eye
Resurse
  • Digital
  • Cercetare online
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumatori și branduri
  • User Experience (experienta de utilizare)
Audience Measurement
Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Clienți și angajați
  • Masurarea audientelor
  • Televiziune
Audience Measurement
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Clienți și angajați
  • Masurarea audientelor
  • Radio
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media.
Clienți și angajați
  • Masurarea audientelor
  • Ziare/ Presa
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Clienți și angajați
  • Masurarea audientelor
  • Multimedia
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Clienți și angajați
  • Masurarea audientelor
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Clienți și angajați
  • Masurarea audientelor
  • Publicitate
Audience Measurement
Digital Audience Measurement
Understanding audiences of online/digital media.
Clienți și angajați
  • Masurarea audientelor
  • Digital
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Clienți și angajați
  • Masurarea audientelor
  • Big Data
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Clienți și angajați
  • Masurarea audientelor
  • Studii sindicalizate
  • Affluent Survey
  • Brand Influencers
  • Influentatori
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Clienți și angajați
  • Media
  • Media Measurement
  • Multimedia
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Clienți și angajați
  • Customer Experience
  • EFM (Enterprise Feedback Management)
  • CRM (managementul relatiei cu clientii)
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Clienți și angajați
  • CRM (managementul relatiei cu clientii)
  • Customer Experience
  • NPS (Net Promoter Score)
  • Vocea consumatorului
  • EFM (Enterprise Feedback Management)
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Clienți și angajați
  • Customer Experience
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Clienți și angajați
  • Customer Experience
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Clienți și angajați
  • Mystery Shopping (cumparator misterios)
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Clienți și angajați
  • Angajati
  • Employee Engagement (implicarea angajatilor)
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Resurse
  • Neurostiinte
  • Stiinta
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Resurse
  • Culegerea datelor
  • Metodologie
  • Panel
  • Studii telefonice
  • Cercetare online