Attitudes and behaviours of consumers and citizens around the world. 23 countries. 18,000 interviews.
According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
At Ipsos, we are fundamentally asking two questions about our world today. One, are we seeing something significantly different when it comes to politics both domestically and globally? Put differently, have the drivers of politics changed? And second, what is going on? Many have called it populism, is that the case or is it something else (a banana)?
Italy internalises turbulence, Italy’s families are in an increasingly precarious situation, Italy is dominated by a cautious attitude... Discover the 10 points of Flair Italy 2017.
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the US television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
The Future Cities Dialogue engaged urban citizens in possible future urban scenarios. Citizen feedback on their preferences and priorities for future urban living is feeding into Innovate UK’s broader work on future urban systems integration and understanding and identifying the market opportunities this generates.
Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.
Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
While almost two thirds of men do believe women have equal opportunities to men.