Today every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.
This is the September 2016 edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
As the number of text analytics tools have proliferated, the market has moved past early concerns about accuracy and now sits in a place where picking the right tool is more about ensuring the outputs will fit your needs. We outline below six key questions which may help.
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now!
Early in June, Ipsos presented at a seminar in Paris looking ahead to the forthcoming elections in the United States and France. The event, hosted by the US Embassy, saw Brice Teinturier (Ipsos Public Affairs, France) and Clifford Young (Ipsos Public Affairs, USA) describe the prevailing mood in their respective countries and what this means for the political scene.
This is the July edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
Speed can be a mixed blessing. The cheetah is the fastest animal on land, yet 90% die within 3 months of birth. Chickens grow four times more quickly than they did fifty years ago and more than sixty times faster than they might grow naturally - but 80% of them are thought to be infected with Salmonella, Campylobacter or E coli.*
System 1 and System 2 refer to dual process theory (DPT) a class of general theories of higher cognitive processing such as reasoning. There have been 12 different theories of DPT over the past 40 or so years and the distinction between different types of thinking has been around for well over 150 years.