It’s now inevitable that Hillary Clinton and Donald Trump will meet in the general election this fall. Who will win? This, of course, is the million-dollar question. As election forecasters, we at Ipsos typically analyze two key pieces of information when assessing election odds.
The financial services industry is experiencing a digital revolution - customers have a wealth of data at their fingertips, and are interacting and paying through new platforms and devices.
A Convenience Sample is a type of non-probability sample where the units have been selected because they are convenient for the researcher (which may not be the optimum sample for the research project).
"Big Data" is a very broad term, used often - and for a variety of different purposes.
Today, the focus is on the SOS Children’s Villages of India.
For the first quarter of 2016, Ipsos' revenue stands at €386.9 million, up 1.9% compared with the same period in 2015.
The primary aim of the ESOMAR 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
This year Ipsos celebrates 20 years of the European Media and Marketing Survey (EMS), or as it is called now, The Ipsos Affluent Survey Europe. 20 years of tracking the Affluent, with their disposable income and whom are disproportionately important to most marketers of products and services.