Ipsos
Novice & Raziskave: Vse

Novice & Raziskave

Global attitudes toward gender in 2020

Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.
20 Januar 2020
How important is sustainable fishing when it comes to what you eat?

More than 3 in 4 people support banning stores & restaurants from selling endangered fish.
20 Januar 2020
January 2020 Global Consumer Confidence: a mixed picture

Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
17 Januar 2020
Affluent Highlights: Are European Affluents listening to podcasts?

It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
17 Januar 2020
January 2020 Global Consumer Confidence: a mixed picture

Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
16 Januar 2020
We wish you our warmest Season's Greetings and a Happy New Year!

At Ipsos we wish all of our partners and clients across the world our warmest Season's Greetings and a Happy New Year!
6 Januar 2020
Potrošnik in kupec

Raziskava BRANDpuls: Testenine - hitri obrok & gurmansko doživetje

Testenine so ena najbolj priljubljenih jedi na svetu. V Italiji, od koder testenine izvirajo, so testenine bistvena sestavina v skoraj vsaki kuhinji. Kakšen pa je odnos do testenin v Sloveniji? Raziskava BRANDpuls je pokazala, da smo Slovenci navdušeni uporabniki testenin.
12 Februar 2019
Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
7 December 2018
Potrošnik in kupec

Evolucija nakupnega vedenja: 'omnichannel' pristop

Vzpon novih tehnologij je omogočil, da imajo potrošniki dandanes na voljo ogromno različnih informacij in dostopov do njih. A kljub poplavi informacij se zdi, da je potrošnikova glavna potreba še vedno opraviti kar se da enostaven in hiter nakup in ob tem imeti prijetno izkušnjo. Kaj se torej spreminja?
27 November 2018
Potrošniške izkušnje

Evolucija nakupnega vedenja

Potrošnik kot "kupec" je razvijajoč koncept. Tržniki se pogosto le tradicionalno osredotočajo na potrošnike, saj želijo zagotoviti potrebe potrošnikov. Pri načrtovanju nakupa pa ima lahko potrošnik, ki je ali pa tudi ni kupec, različne potrebe in različna vedenja. Razumevanje kupca in uporabnika omogoča tržnikom, da razvijejo ustrezne strategije z najučinkovitejšo kombinacijo medijev in sporočil, ki ciljajo na prave segmente potrošnikov in kupcev. Ni namreč pomembno kaj mislimo mi, pomembno je kaj misli kupec oziroma potrošnik.
7 November 2018