Our omnichannel world has changed shopper behaviour and is forcing manufacturers and retailers to revisit the way they think about Point of Sales (POS) activations – the crucial moment in a customer’s decision journey where they are encouraged complete a purchase.
Price promotion strategies are becoming less effective for driving sales today, but many marketers continue to use POS activations that focus on price, by offering discounts, for example.
Not all POS activations need to be focused on price. Turning to behavioural science, we set out how certain concepts that can inform new POS activation strategies, including:
- Vicarious goal fulfilment
- Loss aversion
In order to develop new POS activation solutions, marketers need to map the consumer decision journey in their category, identify the dominant journey paths, and then leverage behavioral science to nudge shoppers in different paths to desired behaviors.
Read our white paper to find out more on how to go beyond price promotions to drive sales.
[WEBINAR] Affluent Americans in the Drivers’ Seat
September 12 - Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
[WEBINAR] Transforming the Retail Experience
Lyssna på vårt webinar den 13 Juni där våra kollegor från Ipsos US tillsammans med Gensler, en av världens främsta arkitektur och designföretag, presenterar några perspektiv om vägen framåt inom detaljhandeln på den amerikanska marknaden. (webinar på engelska)