How to get a better return from your digital marketing investment.
Phil Shaw, Director Ipsos Global Digital team and Lindsay Troy, head of Ipsos Connect Sweden will share learnings generated both from Ipsos’ own research and the best of the rest to shed light on how to:
CREATE content that gets attention – What are the challenges of getting attention in an online world where average view time is often the blink of an eye?
OPTIMISE creative for different platforms – We will share learnings and best practice to help get creative right for different platforms
MEASURE the metrics that matter - Are you measuring what’s easy to measure or what’s important? Is a focus on behavioural metrics damaging your long-term ROI?
Please R.S.V.P to firstname.lastname@example.org before the 1st of November, bring a colleague or two and please write the names of the people attending and use Digital event as subject.
Notify us about any allergies to take into account. Snacks and drinks will be served.