[EVENT] Use your pack as a strategic asset

How do you the get most out of your packaging in today's changing landscape? 
How can you assure you create differentiation and get selected in store?


On May 24th, Ipsos invites you to join us for breakfast and an inspiring session on pack as a strategic asset.


You will meet Ian Payne, Global Service Leader within Pack Testing at Ipsos, who will tell you about the importance of packaging as a strategic brand asset and how it can create meaningful differentiation in the context of changing attitudes.

You will also meet Caroline Uddström, Business Development Director for Ipsos Simstore, who will talk about the opportunities of virtual store research for measuring shopper behaviour without being in the store. We will also share some learnings on what works well and not.


We look forward to seeing you!


To register to the event, please email se.events@ipsos.com

See invite below.


pack event


Konsument & shopper