Ipsos Update - November 2018

November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.

Ipsos Update - November 2018

Beginning with the newest additions to our Flair collection, Flair Brazil 2019: The Sound and the Noise tunes into the diffracted and discontent voices of a country undergoing deep political and social changes as it shifts towards authoritarianism. It finds an entrepreneurial nation which expresses its diversity through music but is also conflicted on issues of tolerance.

Meanwhile, Flair Russia 2019: The Time of Adjustments reveals the dynamics governing the ‘continent-state’ and the preferences of its people. With information on its digital landscape, innovative and international businesses, our first Russia report helps appreciate the huge opportunities and challenges of the Russian market.

Completing our series on the Future of Mobility, a new white paper explores how tech-driven car-sharing could turn vehicle ownership on its head. Although there is some way to go, over 50% now agree that people will opt for shared mobility services instead of owning a car.

However, thinking of the future brings more concern than excitement for the 60% of people across the globe who think that their country is on the wrong track. The latest findings from What Worries the World show that corruption tops the list of global concern.

Similarly, recent polling shows the British public remain anxious and pessimistic about Brexit. 50% consider Brexit to be the biggest issue facing the country today, 44% of people think that ‘No Deal’ is the most likely option, and as only 14% believe that their standard living will increase as a result of Britain leaving the European Union.

Turning to perceptions of healthcare, European countries are split in how they rate their healthcare systems. But – as further research on China and USA shows – they share a global concern about the accessibility and affordability of treatment.

How strong is your country’s brand? Germany leads the global rankings thanks to its strengths across categories including exports, governance and culture. With the US taking a reputational hit, Japan, UK and France occupy the other top spots.

Finally, our latest Global Business Influencers survey gives valuable insights into the habits and purchase decisions of the most senior global executives in 23 countries as they travel the world.

Konsument & shopper