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    Black Friday 2018 i Sverige

    Black Friday 2018

    Inför Black Friday 2018 har Tim Denison studerat dagens historia och tagit fram fem steg till en framgångsrik kampanj medan Ipsos Sverige har undersökt den svenska marknaden. Vad kan återförsäljarna lära sig av tidigare år och hur kommer svenskarna handla den 23:e november?

    12 november 2018
    Retail
  • Konsument & shopper

    Black Friday: Shifting its Centre of Gravity

    Black Friday | Ipsos

    Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

    8 november 2018
    Retail
  • Konsument & shopper
    Ipsos Update - November 2018

    Ipsos Update - November 2018

    November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.

    1 november 2018
  • Konsument & shopper
    Ipsos Update - October 2018

    Ipsos Update - October 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.

    1 oktober 2018
  • Konsument & shopper
    diets global

    An exploration into diets around the world

    An omnivorous diet is the most common diet globally, with non-meat diets followed by over a tenth of the global population.

    30 augusti 2018
    Samhälle & Opinion
  • Konsument & shopper
    Ipsos Update – June 2018

    Ipsos Update - June 2018

    Ipsos Update Juni - läs mer om shopper beteende i en färsk artikel som belyser fem nyckel utmaningar, globala attityder och skillnader om hur man uppfattar socialistiska ideal idag. Utforska Italien, vi tar temperaturen på läget och hur man ser på Italien i ett globalt perspektiv. Detta och mer i vår senaste Ipsos Update!

    31 maj 2018
  • Konsument & shopper
    The Evolution of Shopper Behaviour

    The Evolution of Shopper Behaviour

    Brands need to connect with shoppers in the moments that matter most.

    15 maj 2018
    Retail
  • Konsument & shopper
    Ipsos Update - Maj 2018

    Ipsos Update - Maj 2018

    Ipsos Update Maj 2018 - Denna månad innehåller delvis en global studie om "naturlig" mat, självkörande bilar och den yngre generationen Next (Y) i Pakistan som skakar om normer och är en av landets mest intressanta segment.

    2 maj 2018
  • Konsument & shopper
    ‘Natural’ food: What Does it Mean to Consumers?

    ‘Natural’ food: What Does it Mean to Consumers?

    Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

    25 april 2018
  • Konsument & shopper
    The desertification of main street

    Ipsos globala studie om shopping-beteende

    Ökningen av näthandel sammanfaller med en nedgång i närvaro och användning av fysiska detaljhandelsföretag - enligt en studie som undersöker förändringar i shoppingbeteende och miljöer. Utförd av Ipsos Global Advisor i 24 länder runt om i världen.

    2 november 2017
    Samhälle & Opinion

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