May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
Inför Black Friday 2018 har Tim Denison studerat dagens historia och tagit fram fem steg till en framgångsrik kampanj medan Ipsos Sverige har undersökt den svenska marknaden. Vad kan återförsäljarna lära sig av tidigare år och hur kommer svenskarna handla den 23:e november?
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
An omnivorous diet is the most common diet globally, with non-meat diets followed by over a tenth of the global population.
Ipsos Update Juni - läs mer om shopper beteende i en färsk artikel som belyser fem nyckel utmaningar, globala attityder och skillnader om hur man uppfattar socialistiska ideal idag. Utforska Italien, vi tar temperaturen på läget och hur man ser på Italien i ett globalt perspektiv. Detta och mer i vår senaste Ipsos Update!
Brands need to connect with shoppers in the moments that matter most.
Ipsos Update Maj 2018 - Denna månad innehåller delvis en global studie om "naturlig" mat, självkörande bilar och den yngre generationen Next (Y) i Pakistan som skakar om normer och är en av landets mest intressanta segment.
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
