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  • Konsument & shopper

    The third moment of truth: Why sustainable packaging became a corporate necessity

    As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

    29 januari 2019
    Snabbrörliga konsumentprodukter
  • Samhälle

    Ipsos Update - January 2019

    Ipsos Update - January 2019

    The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.

    7 januari 2019
  • Samhälle
    Ipsos Update - December 2018

    Ipsos Update - December 2018

    December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.

    3 december 2018
  • Konsument & shopper
    Black Friday 2018

    Black Friday 2018 i Sverige

    Inför Black Friday 2018 har Tim Denison studerat dagens historia och tagit fram fem steg till en framgångsrik kampanj medan Ipsos Sverige har undersökt den svenska marknaden. Vad kan återförsäljarna lära sig av tidigare år och hur kommer svenskarna handla den 23:e november?

    12 november 2018
    Retail
  • Konsument & shopper
    Black Friday | Ipsos

    Black Friday: Shifting its Centre of Gravity

    Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

    8 november 2018
    Retail
  • Samhälle
    Ipsos Update - November 2018

    Ipsos Update - November 2018

    November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.

    1 november 2018
  • Samhälle
    Ipsos Update - October 2018

    Ipsos Update - October 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.

    1 oktober 2018
  • Konsument & shopper
    diets global

    An exploration into diets around the world

    An omnivorous diet is the most common diet globally, with non-meat diets followed by over a tenth of the global population.

    30 augusti 2018
    Samhälle & Opinion
  • Medie & varumärkes kommunikation
    MiB 2018

    Most Influential Brand 2018 Sverige

    For the sixth consecutive year, Ipsos Sweden presents the top 10 results from its annual Most Influential Brands study. Which brands makes an impact in our daily lives and what makes a brand truly influential?

    6 juli 2018
  • Samhälle

    Trender och attityder kring företags samhällsengagemang

    Ipsos har på uppdrag av Reach for Change kartlagt trender och attityder när det gäller företags samhällsengagemang. Den nya rapporten bygger på data från en global attitydundersökning (Ipsos Global Trends) som genomförts under 2017 och en ny panelundersökning med 742 svenskar som genomförts under perioden 13-16 april 2018. Nedan följer ett urval av resultat ur rapporten.

    12 juni 2018

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