Caught between the ‘insight vs. investment trade-off’ when it comes to product testing? Ipsos is freeing clients from this conundrum while saving them time & money!
Any organisation conducting product testing struggles with multi-day, central location evaluations that cover a large number of products – they are expensive, require significant time and resources for planning and can be taxing for respondents. However, these large, multi-product, multi-day evaluations have long been considered necessary for driving foundational and strategic insight, especially when it comes to consumer segmentation.
Therein lies the tension. Caught between the need for robust data and ever shrinking budgets and timelines, teams are often deterred from executing these large product tests, either eliminating them entirely from learning plans or completing far fewer.
Join us for a complimentary webinar to see how Ipsos is employing sensory product profiles to guide test designs, expediting product testing, optimization and segmentation processes, and further delivering on our promise of research that is both fast and agile. As the world’s largest product testing supplier, we think we have a solution that will change the way you think about (and pay for) multi-day product testing in the future.
Testing That Saves Time & Money
[WEBINAR] Affluent Americans in the Drivers’ Seat
September 12 - Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
[WEBINAR] Transforming the Retail Experience
Lyssna på vårt webinar den 13 Juni där våra kollegor från Ipsos US tillsammans med Gensler, en av världens främsta arkitektur och designföretag, presenterar några perspektiv om vägen framåt inom detaljhandeln på den amerikanska marknaden. (webinar på engelska)