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Market Strategy & Understanding
Market Strategy & Understanding
咨询服务 (Strategy3)
结合研究与咨询以解决复杂的商业问题，从而明确最佳的增长。
Consumers & Brands
  • 品牌
Market Strategy & Understanding
品牌定位与成长
探寻品牌定位、优化品牌组合，挖掘增长机会。
Consumers & Brands
  • 品牌
Market Strategy & Understanding
购物者研究
在当今碎片化、多销渠的市场环境中实现销售增长。
Consumers & Brands
  • 购买路径调查
Market Strategy & Understanding
市场理解
理解市场发展走向，锁定最佳增长机遇。
Consumers & Brands
  • 品牌
Innovation
Innovation
创新与销量预测
评估、筛选和预测新品的销量并进一步优化。
Consumers & Brands
  • 创新
Innovation
产品测试
通过产品的创新或革新获取优势。
Consumers & Brands
  • 创新
Innovation
包装研究
评估、优化和预测包装的潜力。
Consumers & Brands
  • 包装测试
Creative Excellence
Creative Excellence
创意评估
评估创意并最大化的发挥其潜力，以实现品牌的短期效应和长期效果。
Consumers & Brands
  • 创新
Creative Excellence
市场创意
监测、评估和优化实时广告或播出后的广告。
Consumers & Brands
  • 创新
Creative Excellence
创意开发
制定营销活动策略。
Consumers & Brands
  • 创新
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Consumers & Brands
  • 品牌
Brand Health Tracking
Brand Equity Measurement
What is brand equity? Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • 品牌
Retail & Consumer Intelligence
Retail & Consumer Intelligence
消费者样本库
全面解读消费者行为。
Consumers & Brands
  • 消费者
Retail & Consumer Intelligence
零售洞察
提供可执行的洞察和对零售现状的理解。
Consumers & Brands
  • 消费者
Corporate Reputation
Corporate Reputation
企业声誉
通过在利益相关者中建立信任来解锁企业声誉的价值。
Citizens
  • 企业
Healthcare
Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Doctors & Patients
  • 洞察
Healthcare
Healthcare Evidence, Value and Access
Ipsos’ Evidence, Value & Access offer comprises proprietary syndicated real-world evidence (RWE) data assets, consultants and specialists in health economics and outcomes research (HEOR) and market access...
Doctors & Patients
  • 洞察
Healthcare
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Doctors & Patients
  • 洞察
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Capabilities
  • 定性
Ipsos UU - Qualitative
Communities
Enabling people-led research while leveraging qualitative and quantitative methodologies.
Capabilities
  • 社区
Ipsos UU - Qualitative
Ethnography Center of Excellence / Immersion
An unfiltered reality of people and their culture, communicated through film.
Capabilities
  • 民族志
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Capabilities
  • 定性
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Capabilities
  • 定性
Ipsos UU - Qualitative
Labs
How to build the campaign strategy.
Capabilities
  • 定性
Social Intelligence Analytics
Social Intelligence Analytics
Social Listening Tools by Synthesio
Market-leading social media intelligence suite.
Capabilities
  • 社群聆听
Social Intelligence Analytics
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Capabilities
  • 社群聆听
Social Intelligence Analytics
Social Media Research & Insight Services
Delivering actionable insights from social intelligence and other unstructured data sources.
Capabilities
  • 社群聆听
Observer
Observer
计数
流量测量，优化零售和交通状况。
Consumers & Brands
  • 数字
Observer
定制样本库
在线专有样本库，可密切反映您的目标人群，并提供灵活的调查选项、时间和成本效率。
Consumers & Brands
  • 样本库
Observer
样本访问
线上“仅提供样本”服务，让您能够直接访问益普索参与活跃的受访者资源。
Consumers & Brands
  • 样本库
Observer
数据和交付
快速接触到消费者和大众的智能调查。适用于任何调查，任何模式，从简单到复杂的项目，包括大型项目。
Consumers & Brands
  • 数据采集
Observer
Omnibus（搭车研究）
领先的共享调查工具――当样本代表性、调查速度和成本效率至关重要时。
Consumers & Brands
  • 搭车调查
Digital Platform
Digital Platform
Digital Platform
World-class market research in the blink of an eye
Capabilities
  • 在线研究
  • 数字
User Experience
User Experience
用户体验
在整个产品生命周期中，通过持续的用户参与来塑造创新性的体验。
Consumers & Brands
  • 用户体验
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Customers & Employees
  • 媒体
  • 媒体测量
Customer Experience
Customer Experience
客户体验
实现对客户体验投资的回报 (ROCXI)。
Customers & Employees
  • 客户体验
Customer Experience
客户之声
倾听客户的声音（VoC），创建客户心声的唯一来源
Customers & Employees
  • 客户体验
Customer Experience
客户体验分析
让企业能够确保其客户体验实现其品牌承诺
Customers & Employees
  • 客户体验
Customer Experience
客户体验咨询
推动客户体验的持续发展和以客户为中心的服务理念。
Customers & Employees
  • 客户体验
Mystery Shopping
Mystery Shopping
神秘顾客研究
测量企业在所有细分市场、渠道及消费者触点上的品牌承诺及品牌规范落实情况，益普索Ipsos神秘顾客服务线可帮助企业实现盈利增长。
Customers & Employees
  • 神秘购物
Clinics and Mobility Labs
Clinics and Mobility Labs
用户体验（UX）测试
如何提升驾驶和车内用户体验？
Customers & Employees
  • 汽车诊所
Clinics and Mobility Labs
上市后市场研究
如何改进上市后的车辆和优化下一代车型？消费者接受和排斥新车的驱动因素是什么？
Customers & Employees
  • 汽车诊所
Clinics and Mobility Labs
分析
如何预测未来的出行方式和新车销售？
Customers & Employees
  • 汽车诊所
Clinics and Mobility Labs
未来出行洞察的定性研究
在未来出行方面，获取无限的消费者洞察。
Customers & Employees
  • 汽车诊所
Clinics and Mobility Labs
早期阶段
构思有关未来车辆和未来出行的成功概念。
Customers & Employees
  • 汽车诊所
Clinics and Mobility Labs
上市前市场研究
如何改变未来的汽车概念和沟通，以（更好地）满足消费者的需求？
Customers & Employees
  • 汽车诊所
Quality Measurement
Quality Measurement
质量监测
提供可信、丰富、实时的感知质量调研数据。
Customers & Employees
  • 产品测试
Quality Measurement
对标研究：质量、产品和购买体验
帮助OEM评测顾客期望和拥车体验。
Customers & Employees
  • 产品测试
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Customers & Employees
  • 员工
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • 神经科学
  • 科学
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • 面对面
  • 在线研究
  • 电话调查