Creative In-Market

Measure the effectiveness of your advertising in-market across a range of media touchpoints to cut through and contribute to short and long-term effects for your brand. Communication Deep dive on specific creative assets to optimise in-flight and use rich diagnostics to learn what works when planning your next campaign and communication plans across countries and brands.

Ipsos uses key measures of memory encoding and brand linkage with observed brand impact across waves of campaign activity. There is also the option to add non-conscious emotional responses to specific creative assets to complement a range of rich diagnostics to learn what has the most impact for your brand.