Measurement of Advertising Expenditure | Ipsos
Audience Measurement

Measurement of Advertising Expenditure

Providing proof of advertising delivery and competitive intelligence.

We offer independent monitoring of advertising activities in major media (TV, radio, newspapers, magazines, online and Out of Home media) to provide third-party verification that an advertisement has appeared as ordered. This provides marketers with vital competitive intelligence.

Ipsos teams monitor television and radio stations continuously and log all advertising activity, which is classified by brand name and product category to enable efficient analysis. We also scan and log advertising appearing in printed media as part of our campaign tracking service. For websites, automatic ‘crawlers’ are deployed, which continuously monitor and record the ads appearing on each site. Where Out of Home panels are included, sites are visited regularly, with the advertising logged, photographed and uploaded into the system.