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Southeast Asia New Year, 2017 - New Opportunities
Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.
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Affluent Population Increases Influence in APAC. But What About Women?
Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.
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ASEAN Automotive: A Huge Potential
As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.
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Big Data, Product Reviews and Behavioural Economics
In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.
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The New Lubricant Trade In ASEAN - A Promising New Era
Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
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Ethnography: An Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Who Is Buying Luxury Goods In Asia?
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.
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Asia’s Millennials Want to Connect With Brands
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.