Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
These findings are based on data from a monthly 30-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform. They are first reported each month by LSEG as the Primary Consumer Sentiment Index (PCSI).
