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Usage & Attitude

Public opinion on a future with driverless cars
Public Opinion Survey

Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
Ethnography
Ethnography Publication

Ethnography

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.