Markedsføring er oversvømmet med stereotyper og klicheer. Nogle af de mest vedvarende i de første to årtier af dette århundrede har centreret sig om millennials, der blev udråbt som en ny generation, der ville forandre alt.
Discover Ipsos UpdateA selection of the latest research and thinking from Ipsos teams around the world.
On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
A global presence with 90 markets
At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
to provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.