Search
-
Future of Insights
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
-
46% say that they are interested in the upcoming Beijing Winter Olympics
Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.
-
Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
-
Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
-
Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
-
A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
-
The Operational Angle: an Ipsos podcast
A monthly podcast on data collection methods in market research.
-
Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
-
Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
-
Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.