Market Research

IKC Directory
Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.
Calibrating Synthetic Confidence - Ipsos
Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.
Mind or Machines: Exploring AI moderation and when to use it - Ipsos
Artificial Intelligence (AI) Publication

Mind or Machines

Exploring AI moderation and when to use it
Celebrating Ipsos Achievements at ESOMAR 2025: Excellence in Insights and Recognition
Market Research News

Celebrating Ipsos Achievements at ESOMAR 2025

A look back at the highlights from Ipsos experts at the ESOMAR Congress.
Ipsos | Gender | Inequality
Environmental, Social and Governance (ESG) Publication

How research can help understand and close the gap in inequality

In our latest white paper 'More equal than others', we delve into the challenges posed by inequality, highlighting its various dimensions and shedding light on the imperative for proactive efforts to address it head-on.
Ipsos | Grit Report | Most innovative compay
Market Research Survey

Ipsos ranks as the No. 1 most innovative insights & analytics company in the world in 2023 GRIT Top 50 suppliers list

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by 2023 Greenbook’s GRIT report
Ipsos | Conversations with AI | Artificial inelligence
Artificial Intelligence (AI) Publication

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Ipsos | White Paper | Research | ChatGPT | Generative AI
Technology Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.