Consumer Confidence survey - March 2021

Consumer Confidence survey

Consumer Confidence survey

The author(s)

  • Babar Abdulsattar Country Manager, Ipsos in Pakistan
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Here the major findings from this research.

  1. In line with recent quarterly reads, 3 in 4 Pakistanis continue to think that country is heading in the wrong direction
  2. 7 in 10 Pakistanis dissatisfied with the way things are going on in the country today,
  3. Increase in inflation is the most worrisome issue in Pakistan, followed by unemployment. On the contrary, one year on, COVID-19 remains the greatest (45%) global concern, an average from 27 countries’ survey.
  4. Corruption, bribery, adulteration & Nepotism, appear to be biggest concern in KPK, followed closely by Sind. Freedom of speech & censorship on media, make its position amongst top 5 concerns, in Balochistan.
  5. Only 1 in 10 Pakistanis rated current local economy as strong. Looking ahead 6 months from now, 2 in 5 Pakistanis fear our economy getting even weaker
  6. Only 1 in 10 Pakistanis consider their personal financial situation as strong. 4 in 10 Pakistanis expect this to be even weaker in next 6 months.
  7. 4 in 5 Pakistanis feel less confident about their job security. 2 in 5 know someone personally who lost their jobs in last year, because of economic conditions.
  8. 3 in 4 Pakistanis are uncertain about their job continuation in next 6 months.
  9. In comparison to one year before, 8 out of 10 Pakistanis are feeling less comfortable while purchasing general household items as well as major ones like cars, homes etc.
  10. 8 out of 10 Pakistanis feel less confident about their ability to save and invest in the future.

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The author(s)

  • Babar Abdulsattar Country Manager, Ipsos in Pakistan