Decoding Gen Z in Pakistan
An Ipsos Syndicated Study
Decoding Gen Z in Pakistan is the first indigenous syndicated research study exploring today’s Gen Z in their own social, cultural, and economic context.
The study uncovers the values, behaviors, attitudes, and realities shaping Gen Z’s everyday lives, choices, and aspirations.
Core Themes Explored:
Societal Pressure
Financial Anxieties
Digital Preference
Evolving Values
Brand Affinity
Shopping Habits
Employment Ethics
Disposition towards Politics
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