Ipsos Pakistan Consumer Confidence Index Survey - Quarter 2 2025

Below are the main highlights of the survey:

1. Country Direction: ~2 in 5 Pakistanis believe the country is on the right track. Optimism is at peak in KPK, followed up by Punjab, higher among rural population, middle-income groups. Optimism has risen sharply in last couple of years, now breaking all records, reaching its ever highest in 6 years.
2. Most worrying issues: Economic concerns continue to ease, however, rising electricity prices and tax burden are worrying more Pakistanis.
3. Current State of Economy: ~3 in 10 Pakistanis believe the country's economic condition is strong. Females and both the upper and lower classes are more optimistic. Current perceptions of economy being strong are EVER HIGHEST since Aug. 2019.
4. Household Purchases: ~1 in 5 Pakistanis now feel more comfortable while meeting household expenses, than a year ago. Even better feelings in rural citizens. This ratio nearly doubled in last one year.
5. Expectations from Economy: Looking ahead, ~2 in 5 Pakistanis expect economy to get stronger in next 6 months, with Punjab (41%) and lower-middle class (43%) being more optimistic. For the first time since we started tracking consumer confidence in Pakistan, optimism about local economic conditions has just overtaken the pessimism.
6. More than 1 in 3 Pakistanis expect their personal financial conditions to get stronger in next 6 months, females and young Pakistanis are more optimists.  
7. Confidence to invest: One-forth Pakistanis feel confident to invest in future, reaching ever highest in 6 years. Confidence in the ability to make major purchases jumps to 17% from mere 1% couple of years ago.
8. Confidence in job security: ~3 in 10 Pakistanis feel secure about jobs, with rural people and middle-income groups and youth being more secure. Pakistan has attained its best level since we started tracking CCI in 2019.
9. Over the last one quarter, Pakistan observed a positive change (4 pts) in Global Consumer Confidence Index, with positive change in all four sub-indices. It’s also best increase comparing with other emerging markets.
10. With constant improvements in the last quarter, Pakistan maintains its position above Türkiye in rankings, but well below other similar countries.
    
    
    
    
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