透過IBN (貝氏網路) 精準分析醫藥業代服務績效

醫藥業代代表製藥公司,透過即時、準確、可靠且科學化的服務,全力支持各個專長領域的醫生,以獲得最高的滿意度。Sales representative is representing pharmaceutical company to provide physicians across therapy areas with services to support them in attaining the goals with the highest satisfaction, by providing timely, accurate and reliable scientific engagement and services.

製藥公司會定期進行「銷售業代績效評估 (Sales Force Effectiveness, SFE)」的追蹤研究,以調查目標醫生對銷售團隊服務的看法。主要調查目標包括:
- 了解醫生的滿意度並投放正確的行銷資源
- 測試是否設定合適的拜訪計畫
- 監測是否向醫生傳遞正確的溝通訊息
 
Pharmaceutical company will conduct “Sales Force Effectiveness (SFE)” tracking survey to investigate target physicians’ perception toward the sales team service. The main objectives would be included:
- Understand physicians' satisfaction and put the right marketing resource 
- Examine if create a suitable visiting program 
- Monitor if deliver right key messages to physicians