不要小看Ｚ世代對串流平台的情感連結
Z 世代為何對串流平台情有獨鍾？又是什麼因素驅動這群人付費訂閱？本文整理出 Z 世代偏好的媒體內容，並提供企業三個大方向抓住 Z 世代眼球。
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At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
to provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.