益普索觀點 —— 消費者導向的 ESG 策略:如何針對品類做到精準定位
在實踐 ESG 策略時,需要考慮到消費者在購買不同品類的產品時所重視的面向可能會有所不同。本文將帶您了解消費者如何看待在不同品類中 ESG 行動的優先順序。
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