益普索與世界經濟論壇最新合作的調查資料顯示，在美國與英國開始施打第一支疫苗後，這兩個國家民眾接種新冠疫苗的意願也隨之提升。A new Ipsos survey conducted in partnership with the World Economic forum after the first covid-19 vaccinations in the United States and the United Kingdom points to a recent uptick in vaccination intent in both countries.
各國面臨新一波COVID-19疫情的挑戰，確診數的回升意味著經濟復甦將比預期來得更加遙遠。全球有四成的民眾認為一年內生活無法回歸正常狀態。另外，有六成的美國民眾則不相信疫苗效用因為它太快進入審核流程。因此，對品牌來說，該採取什麼樣的方式來因應? COVID-19 continues to batter retailers as infections resurge with dimming hope for economic recovery anytime soon. Globally, two in five people don’t see normal life returning for at least a year. Another three in five Americans say they wouldn’t trust a vaccine due to its rushed approval process. So, what’s the best way forward for brands?