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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
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Ipsos Update - April 2018
April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Most Global Consumers are Intrigued by the Idea of Self-Driving Cars
Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
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Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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How Food Shopping Habits Are Being Transformed By Tech
Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?