AI with Purpose: A Conversation with Ipsos CEO Ben Page
Our CEO, Ben Page, discusses Ipsos' approach to AI, its achievements, and the various AI-powered products the group has launched. He also highlights the company's cautious and responsible approach to AI, the success of its Ipsos Facto platform, and its future explorations into Agentic AI and Synthetic Data.

AI and Research
Our Truth, Transparency, and Trust framework underpins our responsible use of AI technology. To ensure accuracy, our human experts rigorously verify AI-derived findings. We prioritise transparency by avoiding 'black box' to offer clear explanations of AI reasoning. We believe the true power of AI is unleashed when combined with Human Intelligence (HI), creating a synergy that maximises the strengths of both. For our clients, this means unlocking new levels of creativity and revealing untapped potential, that translates into faster insights and a competitive edge. Most importantly, with Ipsos, clients can trust that their data is safe and secure.
Why Ipsos?
At Ipsos, we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
We are guiding our clients as their trusted advisor to better understand their consumers, markets and products. And to do this, we use the best of science including AI, newest technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
Ipsos' AI Manifesto
At Ipsos, we champion the powerful synergy of Human Intelligence (HI) + Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights. Our HI stems from our expertise in prompt engineering, data science and our unique high quality data sets - which embeds creativity, curiosity, ethics and rigour into our AI solutions, powered by our Ipsos Facto AI platform. Our clients benefit from insights that are safer, faster and grounded in the human context.

Our AI Solutions
Ipsos offers a suite of innovative solutions that blend the rapid and extensive capabilities of AI with our deep human expertise and rigorous analytical frameworks. Explore our featured solutions by following the links. To learn more, please reach out to us.
Our Perspectives on AI
Browse the latest insights and thinking from Ipsos around AI through our thought pieces and our white papers.