Our Truth, Transparency, and Trust framework underpins our responsible use of AI technology. To ensure accuracy, our human experts rigorously verify AI-derived findings. We prioritise transparency by avoiding 'black box' to offer clear explanations of AI reasoning. We believe the true power of AI is unleashed when combined with Human Intelligence (HI), creating a synergy that maximises the strengths of both. For our clients, this means unlocking new levels of creativity and revealing untapped potential, that translates into faster insights and a competitive edge. Most importantly, with Ipsos, clients can trust that their data is safe and secure.

At Ipsos, we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.

We are guiding our clients as their trusted advisor to better understand their consumers, markets and products. And to do this, we use the best of science including AI, newest technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.