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Audience Measurement

Measuring Audiences in the Data Age
Audience Measurement Publication

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
Which Olympic Event will be the Next Ratings Medal-Winner?
Audience Measurement Survey

Which Olympic Event will be the Next Ratings Medal-Winner?

If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations.
Audience Measurement 5.0 - Pushing the Boundaries
Audience Measurement Publication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.