Brands

Customer Centricity: from Stance to Reality | Ipsos
Customer Experience Publication

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
Does Byron Sharp’s Philosophy Work for Innovation?
Innovation Publication

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
Brand Growth: More People, More Often or Both?
Brands Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Getting Brand Assets Right
Brands Publication

Getting Brand Assets Right

Leveraging your distinctive brand identity to grow your brand.
Heading For Africa
Brands Survey

Heading For Africa

The newly created Ipsos division presents the results of its first Youth Africa survey.