Innovation & Knowledge

Customer Experience

Mobile first survey design

A mobile first approach is not just the future – it is our reality.
2 April 2020
Technology & Telecoms
Customer Experience

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
13 July 2018

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Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.