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Innovation & Knowledge

Where brands and retailers should place their bets this holiday shopping season

Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
28 October 2022
Consumer & Shopper

Bridging the Brand Experience Gap

How to align brand promise and customer experience for business success
23 September 2021
Consumer Goods

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A selection of the latest research and thinking from Ipsos teams around the world.