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Zambia

Innovation & Knowledge

Time to Decide

Measuring response time for innovation and brand growth.
2 June 2021
Towards more agile and efficient product testing

Opportunities and limitations for small sample sizes
27 May 2021

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

The Key To Your CX Success

Finding the right customer experience KPI for your business
26 May 2021
Ipsos Omnibus is now available on the Ipsos.Digital Platform

A fast, cost-effective, reliable solution available in DIY or DIY assisted mode

14 May 2021
Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
31 March 2021
The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape
22 March 2021
Consumer Consciousness

A new survival strategy in an increasingly volatile world
15 March 2021
Trading Up

How has the pandemic impacted the positive momentum of premium brands?
11 March 2021
We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
10 March 2021
One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
25 February 2021
Society

Responding to COVID-19 in African Countries

The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.
31 August 2020
Society

Signals #3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
9 April 2020