Innovation & Knowledge: All | Ipsos

Media & Brand Communication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
16 July 2018
Customer Experience

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
13 July 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.