Découvrez les marques les plus influentes au Maroc en 2025.
Le Manuel du Ramadan 2025 explore les comportements des consommateurs, les tendances d’achat et les attitudes face à la publicité. Il met en avant cinq profils distincts illustrant les diverses expériences du mois sacré, ainsi que les 10 marques les plus influentes du Ramadan dans le pays.
Ipsos' survey for the World Economic Forum finds most employed adults across the world trust they have the skills needed to weather automation.
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.
More than 3 in 4 people support banning stores & restaurants from selling endangered fish.
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.
At Ipsos we wish all of our partners and clients across the world our warmest Season's Greetings and a Happy New Year!
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
