Rechercher

IS YOUR DATA STILL VALID?

Reconnecting with Your Consumers

Where brands and retailers should place their bets this holiday shopping season

Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

Optimisation de l’assortiment/de la gamme de produits

Créez une gamme de produits gagnante.

5 steps for developing an influencer marketing strategy with Lizzo

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

Global attitudes toward gender in 2020

Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.

Ipsos Update - January 2020

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.

Multi-Touch Attribution (MTA)

Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.

Commercial Effectiveness / Holistic Marketing Mix Modelling

Improving marketing performance by providing granular insights and activation guidance.

L'IA chez Ipsos

L'intelligence artificielle, tout le monde en parle ! Mais au fond, qu'est-ce que c'est et comment s'en sert-on chez Ipsos ? Découvrez en quelques pages les définitions clés et la façon dont nos experts l'utilisent dans le cadre des études.