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Featured insights & publications

Trust in Professions Survey

India Tops Ipsos Global Trustworthiness Index 2026

Armed Forces, Scientists and Teachers Earn the Highest Public Trust
India ranks as the world’s most trusting country among 31 markets surveyed. Confidence is highest in the Armed Forces, scientists, teachers and doctors, while politicians face the highest levels of distrust. Indians are also the most likely globally to trust AI chatbots, signalling a growing convergence of trust in human expertise and technology

30.09.26

Consumer Behaviour Publication

The Fringe Effect: Where Tomorrow's Growth Starts

09.09.26

Education Survey

India's Education Paradox: Ban Social Media & Smartphones, Embrace AI in Schools

31.08.26

Infrastructures Survey

Almost 7 in 10 Indians satisfied with country’s infrastructure

30.08.26

Employment Survey

A Stable Job Remains the Cornerstone of Success for Indians

18.08.26

Healthcare 28.08.25

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

Brands 13.08.25

Empathy: The New currency of Brand Connection

Education 25.08.25

Tech in schools - Yay or Nay?

All content

automotive Publication

The New Automotive Currency: Connected and Digital

This article explores how technology is transforming India’s car-buying journey, shifting consumer focus from traditional factors like mileage and performance to connected features, digital experiences, and software-driven value that enhance convenience, safety, and overall ownership experience.

17.08.26
Consumer Behaviour Publication

Beyond EVs and Ethanol: Balancing Energy Security, Consumer Value and Sustainable Mobility

This article explores India’s ethanol blending journey, examining its impact on energy security, sustainability, and the automotive ecosystem, while questioning whether higher ethanol fuels can deliver real value to consumers alongside national benefits.

17.08.26
automotive Publication

SEO Got Us Found. GEO Gets Us Recommended.

The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.

17.08.26
automotive Publication

The Human Side of Electrification: Future of Mobility is More 'Behaviour', Less 'Batteries'

This article explores how consumer behaviour rather than just technology is shaping electric vehicle adoption, introducing three key mobility mindsets and the Human Readiness Matrix. It highlights why different powertrains such as BEVs, PHEVs and hybrids appeal based on lifestyle, flexibility and readiness for change.

17.08.26
What Worries the World Survey

In a World of Growing Uncertainty, Singaporeans, Malaysians and Indians Remain Most Positive About Their Country’s Direction

3 in 4 Indians say Economy in good shape

12.08.26
Direct Selling Publication

Indian Direct Selling Industry Outlook 2025

A defining year for India's direct selling sector — exploring regulatory milestones, market expansion, and the industry's growing contribution to national employment and GDP.

03.08.26
AI Publication

Ipsos AI Monitor 2026 - India Report

Excitement outpaces anxiety in the AI landscape among Indians.

03.08.26
Consumer Confidence Survey

Consumer Sentiment of Urban Indians rebounds in July, up 3.2 percentage points: LSEG-Ipsos PCSI July India wave

Sentiment up for economy, jobs, personal finances & investments

30.07.26
World Refugee Day Survey

Conflict Abroad, Caution at Home: Indians Back Rule-Based Support for Refugees, But Remain Deeply Sceptical of Refugee Claims

Ipsos World Refugee Day 2026 Survey finds Indians favour policy-led support for those displaced by the Iran-Lebanon conflict, want international organisations to shoulder refugee funding, and question the authenticity of many refugee claims

20.07.26
Consumer insights Survey

Four of India’s Favourite Teams Still in the Hunt as Football World Cup 2026 Fever Sweeps the Nation

Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands

20.07.26
What Worries the World Survey

India ranks No. 3 in Global Optimism as Citizens Back Stability Today and Innovation for Tomorrow

Economic optimism in India remains strong, with 75% of urban Indians confident about the economy, compared to just 36% globally.

08.07.26

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