Insight Hub

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  What Worries the World Survey

  In a World of Growing Uncertainty, Singaporeans, Malaysians and Indians Remain Most Positive About Their Country’s Direction

  3 in 4 Indians say Economy in good shape

  12.08.26
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  Direct Selling Publication

  Indian Direct Selling Industry Outlook 2025

  A defining year for India's direct selling sector — exploring regulatory milestones, market expansion, and the industry's growing contribution to national employment and GDP.

  03.08.26
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  AI Publication

  Ipsos AI Monitor 2026- India Report

  Excitement outpaces anxiety in the AI landscape among Indians.

  03.08.26
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  Consumer Confidence Survey

  Consumer Sentiment of Urban Indians rebounds in July, up 3.2 percentage points: LSEG-Ipsos PCSI July India wave

  Sentiment up for economy, jobs, personal finances & investments

  30.07.26
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  World Refugee Day Survey

  Conflict Abroad, Caution at Home: Indians Back Rule-Based Support for Refugees, But Remain Deeply Sceptical of Refugee Claims

  Ipsos World Refugee Day 2026 Survey finds Indians favour policy-led support for those displaced by the Iran-Lebanon conflict, want international organisations to shoulder refugee funding, and question the authenticity of many refugee claims

  20.07.26
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  Consumer insights Survey

  Four of India’s Favourite Teams Still in the Hunt as Football World Cup 2026 Fever Sweeps the Nation

  Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands

  20.07.26
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  What Worries the World Survey

  India ranks No. 3 in Global Optimism as Citizens Back Stability Today and Innovation for Tomorrow

  Economic optimism in India remains strong, with 75% of urban Indians confident about the economy, compared to just 36% globally.

  08.07.26
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  Communications Survey

  Indian Public Relations Market to reach ₹4,500 crore by 2030: PRCAI SPRINT 2026

  • Indian Public Relation industry grew 11% in FY26 to reach ₹3,230 crore; accounting for 12.6% of the Asia-Pacific market.
  
  • Government's share of top client categories has nearly tripled, from 4% in 2022 to 11% in 2026, even as private corporates slip and start-ups surge nearly 4X, marking fundamental shifts in who is buying Public Relations in India
  
  • Reputation now drives real business outcomes; 96% credit PR with building investor confidence, an equal 96% with customer loyalty, and 83% with crisis resilience
  
  • AI investment has more than tripled in three years, from 2% to 7% of revenues, yet giants to mid-sized to emerging firms are placing entirely different strategic bets
  

  05.07.26
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  What Worries the World Survey

  Urban Indians upbeat on country, economy: Ipsos What Worries the World

  Unemployment, graft, crime, emerge top concerns of urban Indians in May 2026

  01.07.26
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  Consumer Confidence Index Survey

  India’s Consumer Sentiment Dips in June Amid Fuel Crisis

  Still Tops Global Consumer Confidence Index: LSEG-Ipsos PCSI;
  
  Global consumer confidence shows uptick for second consecutive month;
  
  Sentiment in Europe rises significantly
  

  01.07.26
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  Obesity Publication

  India's Obesity Crisis is a Market Shaping Force

  Unpacking the Massive Shift in Consumer's Psychology

  22.06.26