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Featured insights & publications

Education Survey

India's Education Paradox: Ban Social Media & Smartphones, Embrace AI in Schools

Ipsos Education Monitor 2026 reveals a nation that overwhelmingly supports banning social media for children under 14, while remaining one of the world's strongest advocates for AI in education. At the same time, Indians express exceptional confidence in education and greater optimism about young people's future than any other country surveyed.

31.08.26

Infrastructures Survey

Almost 7 in 10 Indians satisfied with country’s infrastructure

30.08.26

Employment Survey

A Stable Job Remains the Cornerstone of Success for Indians

18.08.26

automotive Publication

The New Automotive Currency: Connected and Digital

17.08.26

Consumer Behaviour Publication

Beyond EVs and Ethanol: Balancing Energy Security, Consumer Value and Sustainable Mobility

17.08.26

Healthcare 28.08.25

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

Brands 13.08.25

Empathy: The New currency of Brand Connection

Education 25.08.25

Tech in schools - Yay or Nay?

All content

automotive Publication

SEO Got Us Found. GEO Gets Us Recommended.

The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.

17.08.26
automotive Publication

The Human Side of Electrification: Future of Mobility is More 'Behaviour', Less 'Batteries'

This article explores how consumer behaviour rather than just technology is shaping electric vehicle adoption, introducing three key mobility mindsets and the Human Readiness Matrix. It highlights why different powertrains such as BEVs, PHEVs and hybrids appeal based on lifestyle, flexibility and readiness for change.

17.08.26
What Worries the World Survey

In a World of Growing Uncertainty, Singaporeans, Malaysians and Indians Remain Most Positive About Their Country’s Direction

3 in 4 Indians say Economy in good shape

12.08.26
Direct Selling Publication

Indian Direct Selling Industry Outlook 2025

A defining year for India's direct selling sector — exploring regulatory milestones, market expansion, and the industry's growing contribution to national employment and GDP.

03.08.26
AI Publication

Ipsos AI Monitor 2026- India Report

Excitement outpaces anxiety in the AI landscape among Indians.

03.08.26
Consumer Confidence Survey

Consumer Sentiment of Urban Indians rebounds in July, up 3.2 percentage points: LSEG-Ipsos PCSI July India wave

Sentiment up for economy, jobs, personal finances & investments

30.07.26
World Refugee Day Survey

Conflict Abroad, Caution at Home: Indians Back Rule-Based Support for Refugees, But Remain Deeply Sceptical of Refugee Claims

Ipsos World Refugee Day 2026 Survey finds Indians favour policy-led support for those displaced by the Iran-Lebanon conflict, want international organisations to shoulder refugee funding, and question the authenticity of many refugee claims

20.07.26
Consumer insights Survey

Four of India’s Favourite Teams Still in the Hunt as Football World Cup 2026 Fever Sweeps the Nation

Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands

20.07.26
What Worries the World Survey

India ranks No. 3 in Global Optimism as Citizens Back Stability Today and Innovation for Tomorrow

Economic optimism in India remains strong, with 75% of urban Indians confident about the economy, compared to just 36% globally.

08.07.26
Communications Survey

Indian Public Relations Market to reach ₹4,500 crore by 2030: PRCAI SPRINT 2026

• Indian Public Relation industry grew 11% in FY26 to reach ₹3,230 crore; accounting for 12.6% of the Asia-Pacific market.

• Government's share of top client categories has nearly tripled, from 4% in 2022 to 11% in 2026, even as private corporates slip and start-ups surge nearly 4X, marking fundamental shifts in who is buying Public Relations in India

• Reputation now drives real business outcomes; 96% credit PR with building investor confidence, an equal 96% with customer loyalty, and 83% with crisis resilience

• AI investment has more than tripled in three years, from 2% to 7% of revenues, yet giants to mid-sized to emerging firms are placing entirely different strategic bets

05.07.26
What Worries the World Survey

Urban Indians upbeat on country, economy: Ipsos What Worries the World

Unemployment, graft, crime, emerge top concerns of urban Indians in May 2026

01.07.26

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