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Featured insights & publications

Sports Survey

FIFA World Cup 2026: A Global Spectacle Ignites Indian Fandom Despite Distance and Disruption Concerns

Ipsos Survey reveals 59% of Indians plan to watch the tournament, strong backing for Argentina, and high anticipation shaped by iconic players, late-night viewing, and weather uncertainties

11.06.26

Artificial Intelligence Survey

On World Environment Day, 71% Indians Say AI’s Societal Benefits Outweigh Environmental Costs: Ipsos AI Monitor 2026

07.06.26

Consumer Confidence Survey

India Tops Global Consumer Confidence Rankings in May: LSEG-Ipsos PCSI

28.05.26

Shopper Publication

Ipsos Synthesio's AI Visibility solution taps into new consumer search behaviour to give brands the right presence

25.05.26

Generations Survey

Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

20.05.26

Healthcare 28.08.25

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

Brands 13.08.25

Empathy: The New currency of Brand Connection

Education 25.08.25

Tech in schools - Yay or Nay?

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Consumer insights Survey

India’s Direct Selling Industry Surpasses ₹23,000 Crore; Direct Sellers Rise to over 93 Lakh

Industry Records Sustained CAGR of 6.5% Over Six Years
• Women direct sellers increase from 44% to 48% of the total direct selling workforce
• Northern region leads with 27.6% share in gross sales, followed by West at 25.5%
• Wellness products dominate sales; cosmetics and personal care remain second-largest segment
• Maharashtra records the highest state-wise contribution with 15.3% share in gross sales

15.05.26
automotive Ipsos Voices

India Mobility Report 2026

The Paradox: Reconciling Public Transport Dominance with High Car Aspirations

13.05.26
Consumer Behaviour Survey

Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.

13.05.26
Consumer Behaviour Ipsos Voices

Impact of the Middle East Crisis on Urban Indians

Ipsos Consumer Pulse is tracking shifts in consumer attitudes toward everyday consumption as events unfold.

12.05.26
Global Advisor Survey

Majority of Indians Concerned About Road Safety, Back Wide Range of Measures to Address It: Ipsos Global Mobility Survey 2026

New global survey aligns with India’s national push on road safety, highlighting strong public support across enforcement, education, and safer infrastructure

04.05.26
Our Newsletters

Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.
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