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Insights Hub

Insight Hub

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Featured insights & publications

Generations Survey

Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage

20.05.26

Consumer insights Survey

India’s Direct Selling Industry Surpasses ₹23,000 Crore; Direct Sellers Rise to over 93 Lakh

15.05.26

automotive Ipsos Voices

India Mobility Report 2026

13.05.26

Consumer Behaviour Survey

Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse

13.05.26

Consumer Behaviour Ipsos Voices

Impact of the Middle East Crisis on Urban Indians

12.05.26

Healthcare 28.08.25

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

Brands 13.08.25

Empathy: The New currency of Brand Connection

Education 25.08.25

Tech in schools - Yay or Nay?

All content

Global Advisor Survey

Majority of Indians Concerned About Road Safety, Back Wide Range of Measures to Address It: Ipsos Global Mobility Survey 2026

New global survey aligns with India’s national push on road safety, highlighting strong public support across enforcement, education, and safer infrastructure

04.05.26
Global Advisor Survey

India No. 2 in global optimism sweep: Ipsos

72% say nation on right track; global mood stays pessimistic; jobs top concern for Indians

04.05.26
Consumer insights Survey

Two in Three Indians Feel Climate Change May Be Beyond Control, Reveals Ipsos Earth Day 2026 Survey

High concern and trust in institutions contrast with skepticism about the impact of individual action

22.04.26
Sustainability Publication

When Climate Action Becomes Everyone’s Problem - and No One’s Responsibility

Explore the evolving perceptions of climate responsibility in India, based on Ipsos India's latest survey insights.

22.04.26
Digital Solutions Publication

The Evolving AIDA Model in Digital Marketing: A Path Less Linear

Building Successful brands through Digital Marketing

16.04.26
Our Newsletters

Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.
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Panels Survey

Indians Track West Asia Conflict Closely; Deep Concern Spurs Spending Cutbacks

Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east

07.04.26
Mobility Survey

Public Transport, Mobikes and Walking Lead India’s Mobility Choices: Ipsos Mobility Report 2026

Cars rank among the least preferred modes despite strong aspirational pull; EV interest gains momentum

29.03.26
Consumer Confidence Survey

Consumer Sentiment in India Picks Up Pace in March, Up 0.9 Percentage Points

Sharp Upswing in Sentiment on Economy and Jobs

24.03.26
Global Advisor Survey

7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year

The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.

Indonesians most happy; Hungarians least happy.

Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.

20.03.26
Luxury Publication

Luxury Reimagined: How India's Timeless Culture is Shaping its Luxury Future

India is building something unique: a luxury ecosystem powered by modern infrastructure, expanding simultaneously across geography and digital channels, creating the world's most dynamic luxury market

12.03.26
Health Publication

Gen Z and the Plant-Powered Plate: Trends and Insights

Brands that resonate will successfully transition plant-based options from niche appeal to mainstream acceptance, redefining food culture in young Gen Z India.

12.03.26