Insight Hub

Featured insights & publications

Ipsos IndiaBus Festival Shopping Survey
INDIAN CONSUMER MARKET Survey

Urban India Abuzz with Festival Shopping Excitement

Ipsos IndiaBus Festival Shopping 2025 Survey

Instore most preferred shopping format; though omnichannel rules
Healthcare Survey

13% awareness of GLP1 drugs among Indians

Essentials Survey

Gen Z rattled by macro uncertainties: Ipsos Market Essentials August 2025

Education Publication

A Report Card for a Billion+ Minds

Shopper Publication

Shopper Decision Trees Supporting Category Management Strategy

The Virtual Pillbox: Trends Shaping E-Pharmacy Today
Healthcare

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

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Empathy: The New currency of Brand Connection
Brands

Empathy: The New currency of Brand Connection

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Tech in schools - Yay or Nay?
Education

Tech in schools - Yay or Nay?

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All content

  • The State of Digital Marketing in India 2025-26
    Marketing Publication

    The State of Digital Marketing in India 2025-26

    The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.
  • The Untapped Power of Subscription: India’s Next Big Consumer Play
    Customer Experience Publication

    The Untapped Power of Subscription: India’s Next Big Consumer Play

    Subscription is no longer about commitment to a brand – it is about the brand committing to you.
  • Software-Defined Vehicles: The Digital Revolution
    automotive Publication

    Software-Defined Vehicles: The Digital Revolution

    This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
  • Beyond the Badge: The Rise and Fall of Model Brands
    automotive Publication

    Beyond the Badge: The Rise and Fall of Model Brands

    This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
  • The Connected Car Revolution
    automotive Publication

    The Connected Car Revolution

    This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  • Our Newsletters

    Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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