Insight Hub

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  Consumer Confidence Survey

  Consumer Sentiment in India Picks Up Pace in March, Up 0.9 Percentage Points

  Sharp Upswing in Sentiment on Economy and Jobs

  24.03.26
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  Global Advisor Survey

  7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year

  The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.
  
  Indonesians most happy; Hungarians least happy.
  
  Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.
  

  20.03.26
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  Luxury Publication

  Luxury Reimagined: How India's Timeless Culture is Shaping its Luxury Future

  India is building something unique: a luxury ecosystem powered by modern infrastructure, expanding simultaneously across geography and digital channels, creating the world's most dynamic luxury market

  12.03.26
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  Health Publication

  Gen Z and the Plant-Powered Plate: Trends and Insights

  Brands that resonate will successfully transition plant-based options from niche appeal to mainstream acceptance, redefining food culture in young Gen Z India.

  12.03.26
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  Indian Women Survey

  Between Progress and Tradition: How Indians View Women’s Equality and the Enduring Appeal of the Retrosexual Man

  Ipsos 29 market International Women’s Day Report

  08.03.26

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

  Subscribe

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  Obesity Survey

  India's Obesity Paradox: Active help-seeking coexists with critical gaps in health risk awareness

  High engagement contrasts with critical blind spots about risk.
  New findings from 14-country study released by Ipsos on World Obesity Day 2026.

  04.03.26
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  Global Advisor Survey

  India Ranks Lowest in Partner Satisfaction, Among Bottom Three on Love Life Satisfaction Index: Ipsos Global Survey 2026

  The survey reflects gaps in emotional connection & fulfilment

  12.02.26
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  Global Trends Survey

  Wonder, Worry, and the Weight of Choice: Ipsos Global Trends 2025 Reveals How Indians Navigate AI, Trade, and Life in a Rapidly Changing Economy

  These insights are interpreted through the Ipsos Theory of Change, which shows how broad macro forces, such as technological acceleration, geopolitical shifts, and economic developments, drive shifts in attitudes, behaviors, and markets, which then manifest as local signals in countries like India. This layered approach allows brands, policymakers, and organisations to anticipate change and respond strategically.
  
  

  05.02.26
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  What Worries the World Survey

  Optimism Soars in India, Up 7% in January 2026

  Indians are increasingly confident while most of the world continues to feel their countries are on the wrong track, according to Ipsos.

  05.02.26
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  Consumer Confidence Survey

  India Ranks Second Globally as Consumer Sentiment Surges on Strong Economic Growth and Job Prospects

  Rising optimism in the world’s fourth-largest economy reflects growing domestic demand, expanding employment, and a positive outlook for 2026, according to the LSEG–Ipsos Primary Consumer Sentiment Index.

  05.02.26
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  Customer Experience Publication

  2026: A Horizon of Hope

  Indians show higher optimism for 2026, compared to last year – could this translate into higher spendings?

  06.01.26