Insight Hub

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  automotive Publication

  The Connected Car Revolution

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  03.09.25
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  Automotive Publication

  The Cabin Evolution Journey

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  03.09.25
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  Brands Publication

  India's Direct Selling Industry: A Story of Resilience and Growth

  This report highlights the direct selling industry's role as a powerful catalyst for economic empowerment, successfully integrating traditional and modern business practices.

  02.09.25
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  Artificial Intelligence Publication

  PERSONAS IN THE AGE OF AI

  At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.

  28.08.25
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  Healthcare Publication

  The Virtual Pillbox: Trends Shaping E-Pharmacy Today

  Solutions reshaping healthcare access and convenience post the pandemic and given the rapid rise of E-commerce/ Q commerce.

  28.08.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Education Publication

  Tech in schools - Yay or Nay?

  Public desire for stricter controls on digital technology for students.

  25.08.25
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  What Worries the World Survey

  India Shines as 3rd Most Upbeat Nation Globally in July 2025

  Overall, six in ten global citizens feel their country is headed in the wrong direction, with 23 out of 29 markets expressing pessimism about the future. Australia showed notably polarized public opinion, reflecting a divided national sentiment.

  14.08.25
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  Brands Publication

  Empathy: The New currency of Brand Connection

  In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.

  13.08.25
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  Healthcare Publication

  Ipsos Update – August 2025

  Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  04.08.25
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  Mystery Shopping Publication

  The Lighthouse Effect: Guiding Shoppers To Their Treasure

  A guide to how Shoppers make purchase decisions at the moment of truth. Is it just the price, or brand loyalty, or other functional benefits that turn the needle when it comes to making the final selection?

  29.07.25
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  Artificial Intelligence Publication

  The AI Enigma: Where Enthusiasm Meets Uncertainty

  Ipsos’ AI monitor 2025 indicates mixed sentiments among Indians regarding Artificial Intelligence - while there is anticipation about AI's capabilities, there are also significant concerns, especially around trust and job security.

  29.07.25