Insight Hub

Featured insights & publications

IndiaSpiration: How India inspires luxury brands
Brand Image Publication

IndiaSpiration_How India inspires luxury brands

‘Brand India’ - luxury that respects tradition while shaping a global identity fit for contemporary luxury.
Climate change Survey

COP30: Indians and Asians Expect It to Be Effective, While Global Citizens View It as Symbolic

What Worries the World Survey

Global sentiment remains downbeat; Asia Pacific defies the trend

Well Being Publication

Protein Nation - India’s Next Wellness Revolution

mental well being Publication

The Daily Overwhelm

The Virtual Pillbox: Trends Shaping E-Pharmacy Today
Healthcare

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

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Empathy: The New currency of Brand Connection
Brands

Empathy: The New currency of Brand Connection

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Tech in schools - Yay or Nay?
Education

Tech in schools - Yay or Nay?

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All content

  • The State of Digital Marketing in India 2025-26
    Marketing Publication

    The State of Digital Marketing in India 2025-26

    The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.
  • The Untapped Power of Subscription: India’s Next Big Consumer Play
    Customer Experience Publication

    The Untapped Power of Subscription: India’s Next Big Consumer Play

    Subscription is no longer about commitment to a brand – it is about the brand committing to you.
  • Software-Defined Vehicles: The Digital Revolution
    automotive Publication

    Software-Defined Vehicles: The Digital Revolution

    This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
  • Beyond the Badge: The Rise and Fall of Model Brands
    automotive Publication

    Beyond the Badge: The Rise and Fall of Model Brands

    This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
  • The Connected Car Revolution
    automotive Publication

    The Connected Car Revolution

    This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
  • The Cabin Evolution Journey
    Automotive Publication

    The Cabin Evolution Journey

    This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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