69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest; 94% of urban Indians living in tier 1 towns claimed to be happy; West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness
8 in 10 urban Indians polled believe teachers are adequately respected in the country 79% urban Indians polled believe the education system in India; contributes to reducing social inequalities; 4 in 10 urban Indians polled do not want AI and Chat GPT to be banned in schools
India 3rd most optimistic market, after Singapore & Indonesia; Only 1 in 3 global citizens believe their country is on right track; Worry around inflation and unemployment increases in August 2023; Across all 29 countries (including India), inflation remains top worry
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At Ipsos, we are passionately curious about Society, Markets and People.
“Game Changers” – our tagline – summarises our ambition:
to provide true understanding and make our changing world easier to navigate,
so that our clients can make faster, smarter and bolder decisions.