[Webinar 4/6] Will COVID-19 change perceptions of packaging?

The webinar has been held. Watch the recording below:


Your pack is a strategic asset in conveying what the brand is about and also in order to activate consumers in store. The pack has been under immense scrutiny during the past years as a consequence of a higher and growing awareness of the need of sustainable solutions – plastic has been a symbol for the environmental challenges we stand in front of . But what’s next – after COVID-19?

Join our webinar Thursday the 4th of June, where we will share some fresh insights to help guide you. Among other things, you will learn about: 

  • The moments of Truth and the importance of the packaging in your marketing
  • Your pack as a sustainable advantage
  • Where are we now and what can we expect post COVID-19?
  • Consumer Reactions
  • Retailer Challenges
  • Recycle, re-use and single serve/no touch

The webinar is equally relevant for all companies that sell products in a pack - be it food or durables.

Practical information
The webinar will be held from 09.00 - 09.45 AM CET followed by a 15 minutes Q&A. Participation is free. You register for the session though the sign-up button at the top of the page.

Talere :

  • Ian Payne, Ipsos

    Ian Payne , Global Service Leader, Pack Testing, Ipsos

  • Maria Pierrou, Head of Innovation, Ipsos Danmark

    Maria Pierrou, Head of Innovation, Ipsos Danmark

Forbruger & Shopper