Mystery Shopper

Become Mystery shopper at Ipsos Loyalty!

Mystery shopping or so-called test purchasing is used to determine research methods for the investigation of service and service qualities in the area of ​​customer satisfaction.

With these examinations you would appear as a trained observer, as a so-called mystery shopper or test buyer. you would work as a "hidden" normal customer and perceive real customer situations.
The service standards of various service industries are evaluated according to a predetermined criteria catalog and reviewed by you.
Here, not your subjective perception, but the objective assessment of quality aspects is the central subject of the procedure.
To make the results as authentic as possible, the service representatives should not notice that you, Mystery Shopper, are performing a test.
In addition to aspects of service quality such as friendliness, attention, expertise, for example, the completeness of the product range or the cleanliness in the business can be tested.

With the results of the tests that you provide as mystery shopper, various companies can identify the weaknesses and thus potential for improvement in services and thus gain action-relevant information. As mystery shopper, you help ensure compliance with specifications (eg service standards, appearance, placement of products and advertising materials in the retail trade or behavior of the seller, etc.). With your help, sustainable service and services for the general public of the customers are improved, which ultimately also benefits you as a consumer.

Apply to iShopforIpsos.com and register to take part in studies.

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