Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Artificial Intelligence Publication

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.

28.01.26

Advertising Publication

From Noise to Noteworthy

20.01.26

Brand Equity Publication

The Excess Factor

20.01.26

Trends & Prospective Survey

Ipsos Predictions Survey 2026

16.12.25

Reputation Publication

The Reputation Council Report 2025

15.12.25

Society 14.08.25

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

Healthcare 04.08.25

Ipsos Update – August 2025

Global Advisor 24.07.25

Old age begins at 66, but six in ten say they are not looking forward to it

All content

Artificial Intelligence Publication

Mind or Machines

Exploring AI moderation and when to use it

11.12.25
Insights Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

11.12.25
Ipsos Update Publication

Ipsos Update – December 2025

Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

02.12.25
Artificial Intelligence Publication

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

02.12.25
Economy Survey

Ipsos Cost of Living Monitor 2025

Welcome to the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.

02.12.25
Politics Survey

Know the New America & Beyond: November 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

02.12.25
Security Survey

Disinformation, hacking seen as top threats; Reputation of America drops

The 2025 World Affairs report from Ipsos and the Halifax International Security Forum.

02.12.25
Society Survey

Widespread nostalgia for the old days, with many saying things were better back in 1975

Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.

14.11.25
Climate change Survey

Attitudes to COP30

Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose, according to a new Ipsos Global Advisor survey.

31.10.25
Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

23.10.25
Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

20.10.25
Climate change Survey

Climate Change and European Regulations in the European Union

Almost four-fifths (77%) believe large companies should be held accountable for environmental harms in their value chains.

20.10.25

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