Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Society Survey

Widespread nostalgia for the old days, with many saying things were better back in 1975

Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.

14.11.25

Climate change Survey

Attitudes to COP30

31.10.25

Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

23.10.25

Ipsos Update Publication

Ipsos Update – October 2025

20.10.25

Climate change Survey

Climate Change and European Regulations in the European Union

20.10.25

Society 14.08.25

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

Healthcare 04.08.25

Ipsos Update – August 2025

Global Advisor 24.07.25

Old age begins at 66, but six in ten say they are not looking forward to it

All content

Trends & Prospective Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

20.10.25
Healthcare Survey

Low awareness of GLP-1s globally, but high in the most advanced economies

Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.

20.10.25
Society Survey

AXA Future Risks Report 2025

AXA and Ipsos bva have published the 12th edition of the Future Risks Report, a first-of-its-kind report based on a global survey of 23,000 citizens and 3,595 risk experts to measure and rank levels of fear and vulnerability to 25 different life risks.

20.10.25
Politics Survey

Know the New America & Beyond: September 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

26.09.25
Healthcare Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

19.08.25
Global Advisor Survey

Old age begins at 66, but six in ten say they are not looking forward to it

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.

24.07.25
Environment Publication

ESG Priorities for Multinational Corporations

Meeting citizen-consumers where they are and addressing their needs

23.06.25
Immigration Survey

Public Support Holding Steady for Refugees Despite Global Fragility

A new survey by Ipsos, released for World Refugee Day, highlights the resilience of public support for refugees while also revealing significant concerns to be addressed.

20.06.25
Artificial Intelligence Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

13.06.25
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

13.06.25
Global Advisor Survey

Support for populist ideas remains strong, but some countries have seen belief fall

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.

13.06.25
Sexuality Survey

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

13.06.25

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