Consumer Behaviour Publication

What Are the Consumer Trends Shaping the Future of Alcohol in 2026?

New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.

06.08.26
Artificial Intelligence Publication

Ipsos Update – August 2026

Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

06.08.26
Advertising Ipsos Voices

Cannes 2026: From Augmented Intelligence to a Surge of Humanity

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.

06.08.26
Well Being Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

06.08.26
Artificial Intelligence Publication

Shopping With AI

How artificial intelligence is reshaping the purchase journey.

20.07.26
Healthcare Publication

Beyond the Step Change: What GLP-1s Solved - and What They Didn’t

GLP-1 therapies have redefined what obesity pharmacotherapy can achieve, but efficacy is no longer the only battleground.

13.07.26
Economy Survey

Continued appetite for investment in infrastructure alongside pragmatism to improve outcomes

The 2026 Global Infrastructure Index from Ipsos and the Global Infrastructure Investor Association (GIIA).

13.07.26
Environment Survey

The Ipsos Energy Transition Barometer

In the 2026 Energy Transition Barometer, we look at how affordability, security, and reliability concerns are converging to reshape public support for the energy transition across 31 countries — including a rare before-and-after view of attitudes following the Iran conflict.

13.07.26
Healthcare Publication

AXA Mind Health Report 2026

Global mental health continues to decline despite rising awareness

13.07.26
Sexuality Survey

Ipsos Pride Report 2026

Our 2026 edition of the Ipsos LGBT+ Pride report shows attitudes stabilising across 26 countries on several key measures, including trans athletes and LGBT media representation.

23.06.26
Innovation Publication

Concept Testing with Digital Twins

Humanizing AI, part four: How synthetic data accelerates innovation.

19.06.26
Environment Ipsos Voices

The World Cup Sustainability Debate Is No Longer About Carbon - It’s about Access

What the 2026 World Cup Reveals About Making Sustainability Work for People

12.06.26

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