Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Politics Survey

Know the New America & Beyond: September 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

26.09.25

Healthcare Publication

Ipsos Update – August 2025

19.08.25

Global Advisor Survey

Old age begins at 66, but six in ten say they are not looking forward to it

24.07.25

Environment Publication

ESG Priorities for Multinational Corporations

23.06.25

Immigration Survey

Public Support Holding Steady for Refugees Despite Global Fragility

20.06.25

Society 14.08.25

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

Healthcare 04.08.25

Ipsos Update – August 2025

Global Advisor 24.07.25

Old age begins at 66, but six in ten say they are not looking forward to it

All content

Artificial Intelligence Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

13.06.25
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

13.06.25
Global Advisor Survey

Support for populist ideas remains strong, but some countries have seen belief fall

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.

13.06.25
Sexuality Survey

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

13.06.25
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

27.05.25
Generation Y Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

27.05.25
Politics Survey

Know the New America & Beyond: May 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

27.05.25
European Union Survey

Voices of Europe: A Call for Change

After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.

14.05.25
Brands Publication

The Rising Tide of Private Labels: How name brands can stay afloat

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

14.04.25
Brand Equity Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy

14.04.25
Society Survey

What Worries the World - March 2025

Conducted monthly in 29 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

01.04.25
Food & Beverage Publication

The Heart Truth: Understanding What We Don’t Know About Cardiac Health 

New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.

31.03.25

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