Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Artificial Intelligence Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

16.03.26

Women Survey

Mind the Gaps: Global Attitudes Toward Gender Equality in 2026

09.03.26

Ipsos Update Publication

Ipsos Update – March 2026

09.03.26

Customer Experience Publication

When Difference Doesn’t Mean Different

09.03.26

Advertising Ipsos Voices

Misfits Stories: The Power of Storytelling in Creative Effectiveness

09.03.26

Society 14.08.25

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

Healthcare 04.08.25

Ipsos Update – August 2025

Global Advisor 24.07.25

Old age begins at 66, but six in ten say they are not looking forward to it

All content

Ipsos Update Publication

Ipsos Update – February 2026

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

16.02.26
Reputation Survey

Impacts of Multinational Corporations

What citizen-consumers want from foreign companies doing business in their country.

16.02.26
Artificial Intelligence Publication

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.

28.01.26
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.

20.01.26
Brand Equity Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.

20.01.26
Trends & Prospective Survey

Ipsos Predictions Survey 2026

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

16.12.25
Reputation Publication

The Reputation Council Report 2025

Ipsos Reputation Council Report 2025

15.12.25
Artificial Intelligence Publication

Mind or Machines

Exploring AI moderation and when to use it

11.12.25
Insights Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

11.12.25
Ipsos Update Publication

Ipsos Update – December 2025

Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

02.12.25
Artificial Intelligence Publication

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

02.12.25
Economy Survey

Ipsos Cost of Living Monitor 2025

Welcome to the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.

02.12.25

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