Our history

1975 - 1982

Creation of a new vision and a unique tandem

Ipsos is founded by Didier Truchot in Paris, France. One goal: to work closely with its clients.

In 1982, Jean-Marc Lech joins Ipsos and becomes Co-President alongside Didier Truchot.

Logo Ipsos 1975

1983 - 1989

Ipsos becomes n° 5 in France

Ipsos Campaigns 1984

1990 - 1998

Expansion in Europe and in America

First acquisitions outside France; Ipsos becomes a European research company.

Ipsos expands to North America and Latin America.

Ipsos Campaigns 1997

1999 - 2010

A multi specialist organisation

1999 Listing on the Paris Stock Exchange.

Ipsos Campaigns 2002

2011 - 2013

Synovate a major acquisition

The acquisition reinforces the position of Ipsos with the Big Four.



The « New Way »

To assist its client with their changes, Ipsos launches its New Way programme.

Creation of Ipsos Foundation

Ipsos Campaigns 2014


1975-2015 40 years of existence

Ipsos adopts a new tagline “Game Changers”

Logo ipsos 2015

2018 - 2019

« Total Understanding »

Ipsos starts a new transformation project aimed at achieving faster growth: "Total Understanding".

Total Understanding campaign