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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
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The Future of Mobility - Shared Mobility
The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.
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Four Ways Agile Research Will Evolve to Drive Innovation
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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2018 Summer Holiday Plans Among Europeans, Americans and Asians
Europ Assistance releases its 18th annual Barometer on Summer holidays, focusing on Europe's, America's, and the first time Asia's holidays plans. In 2018, summer holiday plans are consolidating in all countries with a stable budget in Europe and the United States while increasing in Brazil. Millennials are disrupting traditional practices giving new strength to alternative lodging and online reviews. Social media are becoming a holidays must-have for Asia, the United States and Brazil while Europeans disconnect more easily.