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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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One month ahead, are people ready for Christmas yet?
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
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Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic
In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Coronavirus no longer the world’s top worry as it is overtaken by economic concerns
The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
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Global Health Service Monitor 2021
Public perceptions of healthcare services have not been adversely affected by the pandemic, according to our 30-country survey. People continue to see coronavirus as the main health problem facing their country, while concern about mental health increases.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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Global consumer confidence has been sitting still since July
The Investment Index sees its first drop in 16 months.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.