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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Support for legal status of abortion growing in Latin America while softening in Western Europe
27-country survey finds nearly half say abortion should be permitted whenever a woman wants one, and one quarter say it should be allowed only in certain circumstances.
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Global views on Angela Merkel and German leadership
Overall, Germany is widely perceived to have been a trustworthy partner under outgoing Chancellor Angela Merkel.
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Global views on Angela Merkel and German leadership
Overall, Germany is widely perceived to have been a trustworthy partner under outgoing Chancellor Angela Merkel.
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Most adults vaccinated against COVID-19 in all 13 countries surveyed intend to get a booster shot
Still, most citizens view getting first doses of COVID vaccines to all who want them a greater priority than making booster shots available.