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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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