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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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Attitudes to COVID-19 vaccines
The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.